Kind of disagree. That's a conflict of interest, and I understand your point. But a clean sport, with clear rules for everyone is an obvious long term choice for the sport, and for the longevity of the UFC. Every time they play favorites, they actually harm the sport and their own brand. That's a simple argument to make that would counter any move to play favorites. Yes, they can promote some people more than others. they can even give them some undeserving title shots. But they can't allow some to break rules others not. They could actually get sued by it.