Tyron isn't consistent enough in his performances, and he isn't interesting enough. That, and he's taking stands against society in general. But he's trying the rapper gimmick, so theres that. Khabib demolishes or at least handily defeats all comers consistently, never really faces danger, and has a bunch of funny and interesting soundbytes, especially for a guy who speaks english second. He gets publicity, even if its bad publicity for paying homeless dudes to do push ups. He has a huge rivalry with T-Ferg, and fans have waited FOR EVER to see it mateeialize. Then he fought Conor, and became a household name as much for the after fight events as for tge fight. And he fucking wrestles bears! Tyron is a badass, but Khabib is a crazy bear wrestling dagestani dude who lives in the eurasian equivalent of "the hood" and flies off the handle when slighted. Tyron's.just a really tough dude and legit as fuck WW champion who made a song with Wiz Khalifa. And Tyron sounds like a nice Mike Tyson, not exactly threatening. He should go fight a bus, that seems to help.